A Simple Mission.

Buy Better. Consume Better. Live Better.

OUR MISSION STATEMENT is in the name. We want to Do Goods Better. It is our goal to provide opportunity for consumers to confidently purchase responsibly produced goods. People are buying based on a broad spectrum of how their purchases impact the world. We encourage informed and responsible consumer spending to benefit the earth, the people, and the future. Together, we can do better every day.

Education & Awareness

More and more consumers are beginning to think about how they consume. Sourcing of materials, production methods, packaging, and delivery have become important factors in deciding what to purchase. And while consumers may be trying their best, it’s often difficult to get a full picture of how our purchases impact our world. It is our mission to build awareness about the impact of the everyday items we buy and to educate consumers who are ready to change their lifestyle for a better future.

Research & Development

We test and score every product we sell for quality and overall impact. Our scoring system is designed to identify a variety of factors that measure the true cost of every product we consume, throughout its entire lifecycle, from sourcing of materials to recyclability of the product/packaging.  With this system, consumers can learn about the impact of each purchase we make and be confident that we’re making more informed and better purchasing decisions.

Sales & Fulfillment

From globally manufactured products shipped across the ocean to the constant delivery vans showing up at our door, we understand the impacts of our purchases. It is our mission to reduce these unsustainable practices by selling products that meet our high standards of quality and sustainability. And as we grow as a company, we’ll further reduce the impact by offering smarter shipping through monthly subscription deliveries and recycling opportunities to each customer.